Job Title: Digital Marketing Account Director (Paid Social)

Company: Genie Goals Ltd

Department: Paid Social

Location: Flexible - Remote with use of Cambridge office and occasional travel

Working Hours: Full Time 37.5 hours per week with flexible working arrangements

Salary Range: £45,434 - £49,221 pa

About Us

Genie Goals has been awarded the Top Employer Award for SMEs with between 26-250 employees from Workingmums.co.uk; and the Cambridge News Business Awards Employer of the Year Award.

Since the beginning, it has been important to us to develop a unique culture based on staff development and trust. Our employees are encouraged to learn and develop in a supportive yet ambitious environment. And we’ve managed to maintain this wide-eyed and fearless start-up mentality despite huge growth in client and staff numbers.

We are proud to be a certified Great Place to Work!

Job Overview

As an Account Director you will be tasked with maintaining account excellence across your assigned clients and delivering an unbelievable client experience. Reporting to the Head of your primary Channel, Account Directors work closely with the various channel teams and account managers to ensure we deliver the best account performance, excellent customer service, and client satisfaction and ultimately ensuring client retention.

Key Responsibilities

Support and oversight

• Provide both oversight and support to strategists, account manager and execs, including holding them to account

Build, optimise and enforce Account Excellence processes:

• Create and continually improve processes and protocols as part of the Account Director team to enable us to provide an unbelievable client experience
• Coordinate the completion of accounts audits, to ensure best standards are maintained within accounts
• Enforce processes and protocols to reach account excellence across assigned clients

Account leadership

• Lead the creation of outstanding, cutting-edge and innovative digital marketing strategies in order to drive account success
• Oversee the execution of these strategies, making sure everything is kept on track
• Show understanding and keep on top of, industry and market insights and how that impacts your clients and the activity we run

High-level Account management:

• Take full top level ownership of each assigned account - be the client’s champion sitting in Genie
• Thoroughly understand assigned clients’ objectives, targets and performance to be able to support account activity and input into account strategies
• Act as the first POC for strategic accounts when necessary

Client relationship and communication management:

• Plan and attend client performance calls as required
• Plan & attend major account review meetings virtually or in person
• On occasions chairing and keeping on track said client meetings from a top level as the most senior member of GG in attendance
• Ensure that clear communication is kept between GG’s team and the assigned clients, addressing queries and providing qualitative, timely responses
• Make relevant contributions to reports created by the teams - adding a narrative that can be inspiring, exciting and when required reassuring to the clients

Reporting and meetings:

• Report to the Head of Channel and provide clear overview of each assigned account as appropriate and requested
• Weekly meeting with the Strategists and/or Account Managers to discuss the accounts
• Coordinate strategic meetings and brainstorms on assigned clients to ensure all opportunities are maximised

Creative strategy

• Provide creative recommendations to clients
• Working in conjunction with our clients, formulate and coordinate creative strategies to drive account performance

Multi-Channel approach

• Help the teams illustrate the real value of our work through multi-channel analysis
• Collaborate across channels
• Share knowledge across internal teams
• Maintain a good level of knowledge of all channels used by your assigned clients in order to support your clients across all their activity
• Liaise with strategists and account managers working across all channels used by your clients in order to ensure we have a cohesive strategy and roadmap

Line management & training

• Line management of a small team, including management of their progression and development plan

Other

• Responsibility to understand the requirements of GDPR
• Ensure your team’s processes are always compliant
• Understand and comply with all GV guidelines for security and data protection
• Supporting the agency objectives and KPIs

Skills & Experience

Skills

• Strong analytical and project management skills
• Strong organisational skills
• Excellent communications skills (internally and externally)
• Able to communicate positively, influencing improvement and progression preserving an inspiring environment
• Able to work under pressure
• Inventive, always looking to be proactive and push the boundaries to try new things

Experience

• Experience of managing and leading a team
• Extensive knowledge in at least one area of PPC, Paid Social and Affiliates
• Good top level knowledge in all 3 channels
• Multi-channel digital marketing awareness
• Multi-channel digital marketing experience
• Advanced strategy setting and implementation experience
• Experience in ecommerce and understanding of the retail sector in the context of digital marketing
• Experience in client management

What We Offer

• Remote Working Allowance - we pay all Genies £126 per month WFH allowance
• Flexible Working - We provide flexibility in working options and work in a distributed team model
• 25 Days Annual Leave + Bank Holidays
• Enhanced Absence and Family Leave Policies
• Workplace Pension - Your 4% employee contribution is matched by Genie via salary exchange
• Employee Referral Scheme - £500 vouchers if we hire someone you recommend
• Electric Car Scheme - Allows you to lease an electric car through salary exchange, giving savings on Tax and NI
• Cycle to Work Scheme - The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange
• Genie Academy - Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business
• Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes
• Access to Spill - Professional therapist sessions
• Wellness Activities - Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing
• Wellbeing Perks - Paid eye tests, contribution towards glasses for DSE use and a yearly Flu jab reimbursement
• Genieversaries - Work anniversary awards give gratitude to Genies for their dedication and commitment to the business and there is the option for the team to buy a gift

Location

At Genie we have an office in Cambridge available for all team members 24/7, however, we work on a distributed team model. Genie believes that a distributed team is a more powerful model than the traditional office - or even hybrid - models. It increases autonomy and productivity by allowing us to learn and choose how, where and when we do our most effective work.

We also believe that face-to-face (F2F) remains the best format for certain types of work, and is important in building meaningful relationships with colleagues, customers and other partners.

There will be certain types of work that will require us to be in-person, whether in our office hub or other venue. For example, as a client facing business there are certain requirements for client meetings which could be in-person at the client's location or our own office hub. Attending these types of meetings in-person will be a requirement of the role, with expenses provided in correlation with our expense policy.

These F2F meetings would be planned in advance with a minimum of 1 week notice to make the required arrangements (but are usually planned further in advance). Where possible they would be organised alongside other pre-planned meetings; team training days, company socials etc. to limit the travelling requirements and maximise the best usage of our time.

We look forward to receiving your application!

Closing date: Friday 9 August 2024

Diversity, Equity & Inclusion

Genie is committed to creating a diverse, equitable and inclusive experience for our Genies and Clients, in turn fostering a safe and happy workplace where everyone can be their authentic selves and thrive. We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups. If we can make this easier through accommodation in the recruitment process, please let us know via apply@genieventures.co.uk